02 Jul, 2009
Scratch – real food brand – identity
Scratch are a great young company helping busy Londoners cook real food. Their meal boxes contain all the fresh ingredients you need to cook a fantastic meal… from scratch.
At the heart of the brand is the product, and we wanted to elevate the honest, fresh ingredients along with the brand name. To achieve this we built the identity around a simple idea: everything the company produces – from meals to business cards – comes ‘from scratch’.
On products this creates a useful double meaning. The description of the meal to be cooked ‘…from scratch’ simultaneously delivers the logo and the idea that this is a product from the Scratch brand.
Beyond the product the brand idea continues, injecting even corporate stationery with a touch of wit.
