Brandy

Ralph Pool Management is an up and coming music management business. They asked Brandy to create an identity that would reflect their deep knowledge of music heritage, with a contemporary twist.

The gem in this brief was the name – abbreviating to the fantastically appropriate acronym ‘RPM’. The vinyl record reference here (33rpm, 45rpm etc) was too good to ignore – the perfect symbol of music heritage.

The next step was to give the vinyl a contemporary edge. So we melted some old LPs in the oven and shot them with a great photographer to create a suite of abstract brand imagery. Vinyl reinvented.

Onto the logotype. We started with pure circles – to reflect the shape of records – and built the letterforms by changing as little as possible. The simpler the logo, the better.

Bring it all together and you have a powerful and distinct brand identity that works consistently across all media.