19 Jun, 2009
Natalie Harman – personal trainer - identity
When is a business card not a business card? Answer – when it needs to be carried by a personal trainer.
Natalie Harman – Brandy’s official personal trainer (!) – gets all her new clients while she’s out training her existing ones, in the park or down the gym. So when designing her business cards we had to think a bit laterally. They needed to be carried easily by her and by those out running or working out. The silicone wristband was the perfect solution. All details are pressed into the bands and she can wear a wristful at any time, ready to hand over to prospective trainees.
Finally we asked the question, ‘If you were a colour, what would you be?’. ‘Black & white stripes with red lipstick’ was the answer. The rest was easy.
