29 May, 2009
Diana Gibbons – massage therapist – identity
When creating the identity for this massage therapist we wanted to avoid all the graphic clichés associated with the market – candles, wavy lines, dreamy overlaid typography etc. Instead, we thought about the essential nature of massage therapy. It is a physical, tactile therapy that is purely about applying pressure to the body. Why not create an identity the same way?
All elements are simply pressed into rich, tactile material with a skin-like tone – a mirror of the massage itself. Nothing is printed.
